Representation of interests of the hotel industry: NOVUM Hospitality joins the hotel association IHA

NOVUM Hospitality has made a strong statement on the occasion of the IHA Hotel Congress to strengthen the representation of interests of the hotel industry: On 1 January 2022, the Hamburg-based hotel group will join the German Hotel Association (IHA). NOVUM Hospitality is one of the largest hotel companies in Europe with more than 150 hotels at over 60 locations and a total of more than 20,000 rooms in the 3- to 4-star segment. NOVUM Hospitality’s hotel portfolio includes properties in consistently central locations, which are operated under the brands Novum Hotels, Select Hotels, the niu, Yggotel and acora Living the City.

NOVUM Hospitality joining the association as one of the most important hotel companies in Germany is a most welcome strengthening of the solidarity community of the hotel industry in still extremely challenging times. With its impressive spectrum of locations and hotel types, NOVUM Hospitality is an enormous enrichment of our work as a representation of the industry’s interests in Berlin and Brussels, both numerically and professionally,” Otto Lindner, IHA Chairman, is pleased about the renewed increase in membership.

For years, NOVUM Hospitality and the IHA have maintained a lively exchange. Therefore, we are all the more pleased to now intensify this exchange within the framework of an official membership. As part of the most important international network of the hotel industry, we are looking forward to the joint representation of interests and professional lobbying,” explains David Etmenan, Chief Executive Officer & Owner of NOVUM Hospitality.