It has always been my wish to follow in my father’s footsteps and become a hotelier. In 2000, I joined our family-run company, shortly before starting my business studies at Nordakademie Elmshorn. My focus has been on the build-up and development of a central management. Today, as the Chief Executive Officer & Owner of NOVUM Hospitality, my core area of expertise comprises strategic development, asset management, distribution as well as marketing.

01/2004 – present

Chief Executive Officer & Owner of the NOVUM Hospitality

Origin: Afghan-Iranian

My Skills

Hotel management, business management, real estate management, expansion management, sales and corporate strategy, hotel marketing, new business development, tourism, strategic planning, joint ventures, budget, revenue analysis, investment properties, financial analysis, customer service.


German (mother tongue) // Farsi (fluent) // English (fluent) // French (proficient) // Spanish (proficient)


Hello, my name is David Etmenan. I am the Chief Executive Officer & Owner of NOVUM Hospitality, which – as one of Germany’s largest family-run hotel groups – currently boasts more than 150 hotels with over 20,000 rooms in more than 60 locations across Europe. Our hotel portfolio comprises three- and four-star hotels in central locations run under the brands of Novum Hotels, Select Hotels, the niu and Yggotel. Additionally, NOVUM Hospitality acts as a franchisee of InterContinental Hotels Group, Accor and Best Western Hotels & Resorts.

Besides being an entrepreneur, it is my heartfelt objective to support charities: In honour of my father and to help people with less financial stability to pursue their life and career, I have initiated the Nader Etmenan Foundation in 2015.

Hobby-wise, I am a passionate race driver and traveller.


– Hoteliers backed by more than 33 years of experience -

The booming pan-European hotel group has a recipe for success: five own hotel brands, a tradition-steeped hosting mentality combined with forward-looking thinking, a high degree of digitalisation and courageous industry experts. Nader Etmenan showed entrepreneurial farsightedness when he embarked upon a career in tourism and founded the company in 1988. With the first hotels in the traditional Hamburg district of St. Georg, near the Outer Alster Lake, he laid the foundation of the hotel group. In 2004, he handed over the company to his sons who have been advancing the Europe-wide expansion ever since.

As an experienced hotel operator, NOVUM Hospitality invests in the restructuring and maintenance of hotel properties and projects new hotel developments with vision. The hotel group is managed centrally from the Hanseatic City of Hamburg. The administrative departments there are Reservations, Sales & Marketing, Corporate Communications, Accounting, Personnel Management, IT as well as Asset and Property Management. This arrangement ensures that effective processes and streamlined cost structures are guaranteed.

Company in Numbers

An overview



Supporting foundations, NPOs and communities is part of my mission.


As a tribute to my father and to carry on his life’s work, I established the Nader Etmenan Foundation.


I am an active member of several industry-related institutions and clubs.


David Etmenan

Visionary | Entrepreneur | Chief Executive Officer & Owner NOVUM Hospitality

An der Alster 63, 20099 Hamburg, Germany

+49 40 600 808 264